Natalie Cariola joins Stake after serving as a C-level government at Zumper for the previous 6 years, the corporate solely informed Inman. “I’m excited to carry Stake’s win-win answer to communities and renters throughout the nation.”
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Rental reward firm Stake has named an trade veteran as its new president, the corporate informed Inman in an unique announcement.
Natalie Cariola joins Stake after serving as chief gross sales officer and adviser on the rental market Zumper.
“Natalie’s information of the market, monitor file of scaling firms, and mission-driven ardour make her the right particular person to drive huge adoption in communities throughout the nation,” mentioned Rowland Hobbs, Stake’s founder and CEO. “At present’s renters don’t need hard-to-use factors they usually don’t need extra debt — and homeowners and operators don’t need to handle a slew of various facilities and concessions for his or her renters.”
Cariola has been with Zumper for six years whereas the corporate grew quickly. Earlier than becoming a member of Zumper, she labored in technique and operations for Compass and for ForRent.com, which was later acquired by CoStar.
Stake President Natalie Cariola
Stake is one among a handful of firms working within the rental rewards area. Property managers working with the corporate present renters with incentives — together with money — for loyalty and well timed funds.
In return, Stake says it could possibly drive up occupancy charges and total internet working revenue for the buildings. House owners and operators may also get monetary savings by way of Stake’s packages, the corporate mentioned.
“I’m excited to carry Stake’s win-win answer to communities and renters throughout the nation,” Cariola mentioned. “Stake provides homeowners and operators a option to entice and retain nice residents whereas making renting extra equitable; I not often see an answer that so clearly advantages either side.”
Stake now serves over 40,000 models. Property managers earn a $2.14 return on each greenback spent on Stake, the corporate mentioned, and practically two-thirds of renters have more cash of their Stake accounts than their financial institution accounts.
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